What is a Platform?
· It’s your visibility, your influence, your reach.
· The channels that you possess to speak to your readers.
· When you speak, who listens?
Elements of Platform (Planks)
· A website and/or blog of impressive size
· An e-newsletter/mailing list of impressive size
· Article/column writing )or correspondent involvement) for media-preferably for larger outlets and outlets within the writer’s specialty
· Guess contributions to successful websites, blogs, and periodicals
· A track record of strong past book sales
· Individuals of influence you know-from networking to personal contacts (organizational, media, celebrity, relatives) who can help you market at no cost to yourself, whether through blurbs, promotion, or other means
· Public speaking appearances-the bigger, the better
· An impressive social media presence (Twitter, Facebook, etc)
· Membership in organizations that support the successes of their own
· Recurring media appearances and interviews-print/radio/TV/online
When is Platform Necessary?
· Nonfiction, always
· Sometimes memoir
· Self-published books
· It is in giving that we receive
· You don’t have to go it alone
· Platform is what you are able to do right now
· Learn by example, and feel free to study/mimic
· You must make yourself reach to contact
· Work hard, and aim for autopilot
· Start small and start early
· Have a plan, but makes tweaks
· Quantify your platform
· Leverage = platform
· Market by not marketing
· Always have the end goal in mind-the connection
· Always market something; if not, market yourself