 What is a Platform? · It’s your visibility, your influence, your reach. · The channels that you possess to speak to your readers. · When you speak, who listens? Elements of Platform (Planks) · A website and/or blog of impressive size · An e-newsletter/mailing list of impressive size · Article/column writing )or correspondent involvement) for media-preferably for larger outlets and outlets within the writer’s specialty · Guess contributions to successful websites, blogs, and periodicals · A track record of strong past book sales · Individuals of influence you know-from networking to personal contacts (organizational, media, celebrity, relatives) who can help you market at no cost to yourself, whether through blurbs, promotion, or other means · Public speaking appearances-the bigger, the better · An impressive social media presence (Twitter, Facebook, etc) · Membership in organizations that support the successes of their own · Recurring media appearances and interviews-print/radio/TV/online When is Platform Necessary? · Nonfiction, always · Sometimes memoir · Fiction? · Self-published books Important Principles · It is in giving that we receive · You don’t have to go it alone · Platform is what you are able to do right now · Learn by example, and feel free to study/mimic · You must make yourself reach to contact · Work hard, and aim for autopilot · Start small and start early · Have a plan, but makes tweaks · Quantify your platform · Leverage = platform · Market by not marketing · Always have the end goal in mind-the connection · Always market something; if not, market yourself  kristinvanrisseghem@msn.com
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